We use cookies and similar technologies that are necessary to operate the website. Additional cookies are used to perform analysis of website usage. please read our Privacy Policy

What is PropTech?


The real estate industry, traditionally known for its paperwork-heavy processes and conservative approach, is experiencing a revolution. Thanks to the advent of technology, a new era has emerged, transforming how properties are bought, sold, managed, and invested in.

This transformation is aptly named PropTech, short for property technology. PropTech encompasses a wide range of technologies and solutions, each designed to streamline and enhance different aspects of the real estate ecosystem.

The worldwide PropTech market has reached a valuation of USD 25,145.1 million, and it’s projected to experience robust growth with a compound annual growth rate (CAGR) of 15.8% from 2022 to 2030.

In this blog, we will delve into the world of PropTech, exploring its various facets, some latest real-estate technology trends, and the impact it brings to the real estate industry.

First, let’s start with understanding,

What is PropTech?

PropTech, or property technology, refers to the use of technology to enhance the real estate industry. It includes online platforms for property transactions, data analysis for better decision-making, and smart home technology. PropTech is changing how people deal with real estate, making it more efficient and accessible.

Overview Of The PropTech Industry

The PropTech industry utilizes technology to enhance the real estate sector, incorporating a wide array of technologies, from online property marketplaces to intelligent home systems and crowdfunding platforms. PropTech is fundamentally changing how individuals engage in real estate, influencing how they buy, sell, rent, manage, and invest in properties.

PropTech is still a new industry, but it’s growing fast. People who invest money are interested in PropTech startups because they think that technology can change the normal way of doing things in real estate.

Key PropTech Industry Statistics

  • The global PropTech market is expected to grow from $12.6 billion in 2022 to $42.7 billion by 2028, at a CAGR of 24.9%.
  • The PropTech market in the United States is the largest in the world, with a market size of $5.5 billion in 2022.

proptech market size

Source – KBVResearch

Real-World Examples Of PropTech

  • Online Real Estate Marketplaces: Platforms like Zillow and Redfin make it simpler for individuals looking to buy or sell properties. They provide a convenient way to connect buyers with sellers and offer information about various properties.
  • Smart Home Systems: These systems allow homeowners to manage their homes remotely. For instance, they can adjust the temperature or control lighting through a smartphone or computer.
  • Crowdfunding Platforms: These platforms enable people to invest in real estate projects without requiring a substantial upfront investment. It allows a group of investors to pool their resources for a shared real estate investment.
  • Property Management Software: Landlords and property managers use this software to streamline tasks such as tracking rent payments and handling maintenance requests. It simplifies property management.
  • Real Estate Analytics Platforms: These platforms assist real estate professionals in making informed decisions regarding buying and selling properties. They provide valuable insights and data to guide investment choices.

Types Of PropTech Technology in The Real Estate Industry:

Here are the top 6 common types of Proptech technology in the real estate industry:

Real Estate Marketplaces:

Online platforms that provide property listings and facilitate connections between buyers, renters, and sellers. Examples include Zillow, Redfin, and Realtor.com.

Property Management Software:

Solutions that streamline property management tasks such as rent collection, maintenance requests, and lease management. Popular options include AppFolio, Buildium, and Propertyware.

Virtual Reality (VR) and Augmented Reality (AR):

Technologies that offer virtual property tours, allowing potential buyers and tenants to explore properties remotely. Companies like Matterport provide 3D virtual tours.

Blockchain and Smart Contracts:

Technologies that ensure secure and transparent property transactions by maintaining immutable property records and automating contract execution. Examples include Propy and Ubitquity.

Internet of Things (IoT):

IoT devices used for property management, enabling remote monitoring and control of various property systems, such as smart thermostats and security cameras.

Predictive Analytics:

Data-driven insights and predictive analytics tools that help real estate professionals make informed decisions about property investments, pricing strategies, and market trends. Tools like HouseCanary provide comprehensive real estate data and analytics.

These technologies are at the forefront of Proptech innovations, revolutionizing various aspects of the real estate industry.

Advantages Of PropTech In the Real Estate Industry:

PropTech, short for property technology, has brought significant advancements to the real estate industry, revolutionizing the way properties are bought, sold, managed, and developed. Here are several benefits of proptech in the real estate industry:

Simplified Processes:

PropTech makes tasks easier by automating them and reducing paperwork. This speeds up property transactions and management.

Clear and Trustworthy Records:

With blockchain technology, property records are transparent and secure. This lowers the chances of fraud and disagreements.

Better Experience for Customers:

Virtual reality (VR) and augmented reality (AR) allow property buyers and renters to explore properties in a more immersive way, making it easier to decide.

Smart Decision-Making with Data:

PropTech provides useful information about market trends and investment opportunities, helping people make smarter decisions.

Saving Money:

By automating tasks and reducing middlemen, PropTech can save money on property transactions and ongoing property management.

Access to Information:

PropTech gives consumers more access to property information, which levels the playing field and makes real estate more accessible.

Green and Sustainable Practices:

PropTech promotes energy efficiency and sustainability through tools like smart devices and eco-friendly building practices.

Build a PropTech Solution With Zealous

At Zealous, we bring extensive experience to the table when it comes to developing cutting-edge software solutions for the real estate industry. We understand that the Proptech landscape is evolving rapidly, and businesses need adaptable and innovative solutions to stay competitive.

We have an extensive library of case studies available for you to explore the real estate solutions we provide. These case studies offer real-world examples of how Zealous has successfully partnered with businesses in the real estate industry.

Let Zealous be your sidekick to develop innovative PropTech software to disrupt the real estate industry.


The PropTech industry is expected to continue to grow rapidly in the coming years. This is due to several factors, including the increasing adoption of technology by the real estate industry, the growing demand for transparency and efficiency in the real estate market, and the rising urbanization and middle-class population in emerging markets.

Investing in PropTech is a smart move. With its explosive growth, diverse technologies, and alignment with consumer demands, Proptech offers substantial potential returns. It’s not just about financial gain; it’s an opportunity to be part of a transformative wave in real estate.

We are here

Our team is always eager to know what you are looking for. Drop them a Hi!

    Pranjal Mehta

    Pranjal Mehta is the Managing Director of Zealous System, a leading software solutions provider. Having 10+ years of experience and clientele across the globe, he is always curious to stay ahead in the market by inculcating latest technologies and trends in Zealous.


    Leave a Reply

    Your email address will not be published. Required fields are marked *

    Table Of Contents